Jordan Sale Denied
Written by George Katinger · January 6, 2004
If the rumors were true, it might have meant the end of the teams existence. Eddie Jordan may have walked off with a pile of money, but the new buyer would have been buried by the cost of running an F1 team.
Few investors, lacking the insight of the true cost of racing and constant grind of seeking sponsors, are willing to endlessly pour millions into a “sport”; At least not without a reasonable return on investment within sight. Any buyer of an F1 team lacking the experience to fiscally plan a teams future will soon be bankrupt.
motorsport.com: Denial after Jordan sale claims
The right buyer for Eddie’s team, as previously hoped and prayed for by this writer, is Roger Penske. If Roger is unwilling to risk his reputation and wealth in F1, no one should. Then again, he just may not care for the series and petty politiking of owners like our boy “Squeeler Brawn”.
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