Purex Sponsors Buhl For Sixth Consecutive Year
Written by Josh Katinger · December 30, 2003
(Indianapolis, Indiana) - With their eyes firmly centered on their team’s preparation for the upcoming 2004 Indy Racing League season, Dreyer & Reinbold Racing announces the return of Purex Detergents as the co-primary sponsor of the team’s #24 entry for the sixth consecutive year. Team co-owner and driver Robbie Buhl will again ride wth a Dallara/Chevrolet/ Firestone package for the 2004 season.
Dreyer & Reinbold Racing and Purex have enjoyed one of the longest and most prosperous sponsor relationships in the IRL. According to team co-owner Dennis Reinbold, the continuation of the productive business relationship with Purex is a key to Dreyer & Reinbold Racing’s growth plans.
“As a business, it is important for us to continue to grow our sponsor relationships each year,” Reinbold said. “Since the end of last season, the primary objective of our team has been to focus on improving the funding level and competitiveness of the #24 car. Our renewed support from Purex has allowed us to attain our corporate goals and places us in a better position than ever before to compete for wins in the IndyCar Series. We made a commitment to Chevy, our sponsors, and team members to solidify the position of the 24 car before considering the possibility of running a second car at DRR. We are now in a position to explore running two cars in 2004 if the circumstances provide a good fit for us.”
Purex has been recognized by many business and motorsport experts as one of the leaders in sponsorship activation. For Purex, the relationship with Dreyer & Reinbold Racing and the Indy Racing League has helped support the brand’s incredible growth as the detergent industry’s value sector leader.
“Dreyer & Reinbold Racing and the IndyCar Series have been excellent business partners for the past five years,” said Todd Gatzulis, Director of Marketing - Laundry Care for the Dial Corporation. “As we embark on our sixth consecutive year as a sponsor, I am very proud of the consistent growth that Purex, DRR, and the IndyCar Series have demonstrated and look forward to a successful 2004 on and off the track.”
For driver and team co-owner Buhl, the Purex renewal represents continuity and support for a team deeply committed to winning in the Indy Racing League.
“We are excited to have Purex back with Dreyer & Reinbold Racing as a co-primary sponsor for the sixth year,” added Buhl. Since the end of last season, every member of our team has been working hard and is completely focused on improving our level of competitiveness. Having a consistent sponsor like Purex makes it possible for us to maintain our team’s stability and has allowed us to capitalize on recent gains made during off-season testing. We also continue to develop our relationship with Chevy, who’s made a significant commitment to the IndyCar Series, and we fully intend to be a part of their future successes.”
In 2004, Dreyer & Reinbold Racing commences its sixth year of competition, returning veteran open wheel team members John O’Gara as team manager, Mike O’Gara as technical director, Brian Franzosi as chief mechanic and Owen Snyder III as the team engineer. Crew members Phil Davis, Gary Frost, Scotty Merryman, Dan Miller, and Wayne Selman also return to the team.
Comments
Got something to say?
You must be logged in to post a comment.