The Rich Get Richer
Written by George Katinger · February 8, 2004
Or is it the smart and aggressive that get sponsor dollars? Or is it the organization that can spread exposure to sponsors with three different racing series that gets the clients? Roger Penske is able to offer sponsors exposure in the IRL, NASCAR Nextel Cup and NASCAR Craftsman Truck racing series. And not with so-so drivers, either.
“We are delighted that drivers Rusty Wallace, Helio Castroneves, Ryan Newman, Sam Hornish, Jr., and Brendan Gaughan will be competing under a Sirius Satellite Radio banner.”
crash.net: Penske, Sirius announce agreement.
Comments
Got something to say?
You must be logged in to post a comment.