Bud Re-signs With DEI & Junior
Written by Josh Katinger · March 9, 2004
In what should come as a shock to no one, DEI and Budweiser have annoucned today that they have signed a multi-year deal to continue Bud’s sponsorship of the #8 car driven by Dale Earnhardt, Jr…
Attention fans of Dale Earnhardt, Jr. – you can hang onto your Budweiser apparel for a few more years.
DaleEarnhardtInc.com: DEI, Dale Jr. and Bud announce sponsorship extension
FOXSports.com: Earnhardt Jr. signs multi-year deal with Budweiser
Motorsport.com: Earnhardt Jr. renews sponsor
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It makes sense, the most popular beer and the most popular driver. Budweiser went a lot of years without a win, I am sure that they enjoy the taste of victory every so often.